Revenue Architecture®
Revenue Architecture® is a marketing and sales methodology and service integrating the cross-functional execution of demand generation, sales opportunity management, and customer and account impact.
Revenue Architecture®
Revenue Architecture® is a marketing and sales methodology and service integrating the cross-functional execution of demand generation, sales opportunity management, and customer and account impact.
Revenue Architecture was developed by Revenue Architects LLC starting in 2009. It is designed to align revenue operations and the marketing and sales execution model across a continuum of business models.
To learn more about Revenue Architecture or apply it in your business, contact Revenue Architects.
Full-Funnel Customer Lifecycle.
Execute across the end-to-end customer lifecycle from demand generation to sales opportunity management and customer and account impact.
Platform-enabled.
Predictable and sustainable revenue performance requires an enduring brand, technology, and operating model platform.
Business Model Adaptation.
Unlike one-size-fits-all methodologies, or SaaS and recurring revenue-only methodologies, Revenue Architecture® is an adaptive approach that can be tailored to any business model along the business model continuum.
From Strategy to Execution.
Continuously define audience, value and access strategies, and execute marketing, sales and success programs to increase volumes, value and velocity.
Revenue Architecture®… In Action
Strategy. Select markets, isolate audiences, innovate products, position offerings, craft messaging, and envision tailored go-to-market strategies.
Platform. Craft brand identity, web, and digital presence. Integrate revenue technology and align the revenue operating model.
Programs. Execute integrated demand generation and sales delivering an equitable exchange of value with the right lifecycle customer experiences.
Accelerate performance with the Flywheel Effect
Delivering an optimal exchange of value at every stage of the customer lifecycle accelerates the ‘flywheel effect’. Ideal customers and prospects are more likely to respond, making it easier to attract and sell based on product-market fit. Customers realize better outcomes, increasing retention rates and deeper relationships, and satisfied customers help build brand advocacy.
Apply the methodology in your business.
Get to the next level of marketing and sales effectiveness.